Posts by Emily Nix

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HubSpot Alternatives: Our Clients Are Asking, So Here’s Our Research
2 minutes

HubSpot Alternatives: Our Clients Are Asking, So Here’s Our Research

You’ve probably heard of HubSpot, but how much do you know about these seven HubSpot competitors?

No, You Don’t Have To Argue With Your Employees
2 minutes

No, You Don’t Have To Argue With Your Employees

If you think arguing with your employees is the best way to get your point…

The Secret Behind Landing Page Conversion Rate
3 minutes

The Secret Behind Landing Page Conversion Rate

Interested in improving conversion rates on your landing pages? The changes you need to make…

Miscellaneous Best Practices: Writing Stellar Website Copy, Part 8
4 minutes

Miscellaneous Best Practices: Writing Stellar Website Copy, Part 8

Learn more about the best practices we follow for every page of website copy we…

Tackling Calls-To-Action & Landing Pages: Writing Stellar Website Copy, Part 7
6 minutes

Tackling Calls-To-Action & Landing Pages: Writing Stellar Website Copy, Part 7

These best practices will help you write better CTAs and landing pages and convert more…

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6
4 minutes

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6

Understanding the differences between features and benefits is critical—especially for website copy, where you might have only one chance to get to the heart of why your reader should care.

Producing A Killer Headline: Writing Stellar Website Copy, Part 3
2 minutes

Producing A Killer Headline: Writing Stellar Website Copy, Part 3

If your persona connects with your headline, you won’t have to to convince them to…

Creating Meta Information: Writing Stellar Website Copy, Part 2
2 minutes

Creating Meta Information: Writing Stellar Website Copy, Part 2

Here’s why the meta information you choose for your website copy matters more than you…

Understanding Your Buyer Personas: Writing Stellar Website Copy, Part 1
3 minutes

Understanding Your Buyer Personas: Writing Stellar Website Copy, Part 1

Before you start writing any website copy, you need to understand the specific people you…

PPC Vs. Organic: Where Should You Spend Your Time & Money?
4 minutes

PPC Vs. Organic: Where Should You Spend Your Time & Money?

Time and money: two things most of us wouldn't mind having an abundance of. Making…