Posts by Lance Cummins

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The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]
4 minutes, 13 seconds

The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]

So you’ve created your buyer personas… think you’re ready to start writing content? Not so fast! Watch this first.

Marketing: How You’ve Never Thought Of It Before [Video]
22 minutes

Marketing: How You’ve Never Thought Of It Before [Video]

The companies that capitalize on the premise discussed here are the ones that will thrive…

An Extensive HubSpot CRM Review: What You Want (& Need) To Know
22 minutes

An Extensive HubSpot CRM Review: What You Want (& Need) To Know

Is HubSpot CRM right for you? I’m not sure. But I am sure that after…

Why Your Email Unsubscribe Rate Is Not The Enemy You Feared [Video]
2 minutes

Why Your Email Unsubscribe Rate Is Not The Enemy You Feared [Video]

What if we told you that your email unsubscribe rate doesn’t have to be a…

Merry Christmas From The Whole Nectafy Gang
20 seconds

Merry Christmas From The Whole Nectafy Gang

We hope this Christmas puts a smile on your face and a dance in your…

The Nectafy Hiring Story–The Slightly Abridged Version
6 minutes

The Nectafy Hiring Story–The Slightly Abridged Version

Here’s a look at the Nectafy story—the good, the bad, and the evolving—and some insight into what keeps our company going (and growing).

6 Questions To Ask Your Boss Before You Ever Create A Buyer Persona [Video]
2 minutes, 39 seconds

6 Questions To Ask Your Boss Before You Ever Create A Buyer Persona [Video]

How can you ensure that your buyer personas will target the right customers? By asking…

Disappointed With HubSpot [Video]
10 minutes, 4 seconds

Disappointed With HubSpot [Video]

Disappointed with HubSpot? We’ve uncovered several reasons you may be feeling this way and what…

How To Have “The Talk” With Your Marketing Director [Video]
3 minutes, 54 seconds

How To Have “The Talk” With Your Marketing Director [Video]

When it comes to inbound marketing, you need to have a successful set of buyer…

How Much Should My Company Spend On A New Website?
4 minutes, 30 seconds

How Much Should My Company Spend On A New Website?

You could spend millions on your company's new website—but should you?