Posts by Lance Cummins

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How To Have “The Talk” With Your Marketing Director [Video]
3 minutes, 54 seconds

How To Have “The Talk” With Your Marketing Director [Video]

When it comes to inbound marketing, you need to have a successful set of buyer personas. But where do you start? With this video!

How Much Should My Company Spend On A New Website?
4 minutes, 30 seconds

How Much Should My Company Spend On A New Website?

You could spend millions on your company's new website—but should you?

HubSpot Review: 2 Years Of Real-World Use
7 minutes

HubSpot Review: 2 Years Of Real-World Use

Here's what we do and don't like about HubSpot after using it for two years,…

How To Manage Inbound Marketing With One Spreadsheet
1 minute

How To Manage Inbound Marketing With One Spreadsheet

Make your inbound marketing hum like the pros do with this free inbound marketing workbook—it's…

Build Your Inbound Marketing Funnel With 1 Approach No One Talks About
5 minutes

Build Your Inbound Marketing Funnel With 1 Approach No One Talks About

Wondering how to build your inbound marketing funnel? Use this uncommon (but highly effective) approach.

Why You Should Use Workable In Your Hiring Process [Video]
3 minutes, 3 seconds

Why You Should Use Workable In Your Hiring Process [Video]

Here’s a snapshot of our hiring process, showing how Workable took it from frustrating to simple.

What I Learned At Wendy’s About Option Overload [Video]
1 minute, 32 seconds

What I Learned At Wendy’s About Option Overload [Video]

What did fast food teach me about marketing? Watch this.

A 19,000-Word, Step-By-Step Inbound Marketing Plan
2 hours, 45 minutes

A 19,000-Word, Step-By-Step Inbound Marketing Plan

This is our super secret strategy for making inbound marketing work for our clients and…

How To Get A Website Design Proposal Without Really Trying
2 minutes

How To Get A Website Design Proposal Without Really Trying

It’s pretty wacky to just hand out a website design proposal without really knowing your…

What Content Marketers Do When They’re Shoveling Snow
2 minutes, 59 seconds

What Content Marketers Do When They’re Shoveling Snow

What advice about content marketing did I come up with while shoveling eight feet of…