Posts by Megan Combe

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6 Quick Tips On Building A Killer Inbound Marketing Team
6 minutes

6 Quick Tips On Building A Killer Inbound Marketing Team

Over a few years and several hires, we’ve learned a thing or two! Take these seven tips into consideration before your next hire.

7 Taboo Inbound Marketing Topics You Should Know About
7 minutes

7 Taboo Inbound Marketing Topics You Should Know About

No inbound agency likes to talk about these seven inbound marketing topics—so we decided to…

6 Ways To Make Your Agency More Ethically Engaged
6 minutes

6 Ways To Make Your Agency More Ethically Engaged

Research suggests that ethical organizations have high levels of employee productivity, commitment, and job satisfaction.…

Miscellaneous Best Practices: Writing Stellar Website Copy, Part 8
4 minutes

Miscellaneous Best Practices: Writing Stellar Website Copy, Part 8

Learn more about the best practices we follow for every page of website copy we…

Tackling Calls-To-Action & Landing Pages: Writing Stellar Website Copy, Part 7
6 minutes

Tackling Calls-To-Action & Landing Pages: Writing Stellar Website Copy, Part 7

These best practices will help you write better CTAs and landing pages and convert more…

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6
4 minutes

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6

Understanding the differences between features and benefits is critical—especially for website copy, where you might have only one chance to get to the heart of why your reader should care.

Producing A Killer Headline: Writing Stellar Website Copy, Part 3
2 minutes

Producing A Killer Headline: Writing Stellar Website Copy, Part 3

If your persona connects with your headline, you won’t have to to convince them to…

Creating Meta Information: Writing Stellar Website Copy, Part 2
2 minutes

Creating Meta Information: Writing Stellar Website Copy, Part 2

Here’s why the meta information you choose for your website copy matters more than you…

Understanding Your Buyer Personas: Writing Stellar Website Copy, Part 1
3 minutes

Understanding Your Buyer Personas: Writing Stellar Website Copy, Part 1

Before you start writing any website copy, you need to understand the specific people you…

Our Inaugural Nectafy Open House: 15 Agency Questions Answered
15 minutes

Our Inaugural Nectafy Open House: 15 Agency Questions Answered

From family balance to our sales cycle (and lots in between), take a look at…