Inbound Marketing Blog

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How To Calculate Inbound Marketing Goals, Step-By-Step
6 minutes

How To Calculate Inbound Marketing Goals, Step-By-Step

Not sure if your inbound is working? Here’s how to tell.

Miscellaneous Best Practices: Writing Stellar Website Copy, Part 8
4 minutes

Miscellaneous Best Practices: Writing Stellar Website Copy, Part 8

Learn more about the best practices we follow for every page of website copy we…

5 Macro Threats Circling Your Inbound Marketing Strategy
3 minutes, 30 seconds

5 Macro Threats Circling Your Inbound Marketing Strategy

Our SWOT analysis uncovered these potentially significant threats to the inbound marketing industry in the…

The Only (Only!) 2 Reasons Your Blog SEO Doesn’t Work
5 minutes

The Only (Only!) 2 Reasons Your Blog SEO Doesn’t Work

You have no shot at ranking for those blog keywords. I’ll tell you why.

November’s Top 10 Inbound Marketing Must-Reads
2 minutes

November’s Top 10 Inbound Marketing Must-Reads

Every member of the Nectafy team scoured the Internet and chose what they feel is…

Tackling Calls-To-Action & Landing Pages: Writing Stellar Website Copy, Part 7
6 minutes

Tackling Calls-To-Action & Landing Pages: Writing Stellar Website Copy, Part 7

These best practices will help you write better CTAs and landing pages and convert more of your visitors into leads.

26 Landing Pages Examined & Analyzed, Nectafy-Style
10 minutes

26 Landing Pages Examined & Analyzed, Nectafy-Style

Take a look at what we like and what we’d change on over two dozen…

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6
4 minutes

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6

Understanding the differences between features and benefits is critical—especially for website copy, where you might…

The Nectafy Hiring Story–The Slightly Abridged Version
6 minutes

The Nectafy Hiring Story–The Slightly Abridged Version

Here’s a look at the Nectafy story—the good, the bad, and the evolving—and some insight…

Producing A Killer Headline: Writing Stellar Website Copy, Part 3
2 minutes

Producing A Killer Headline: Writing Stellar Website Copy, Part 3

If your persona connects with your headline, you won’t have to to convince them to…