Category - Business Strategy

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3 Rules To Creating True-To-Brand, Suck-Free Twitter Conversation

3 Rules To Creating True-To-Brand, Suck-Free Twitter Conversation

Twitter can be difficult to navigate. And, unfortunately, a lot of company’s tweets really suck. Learn these rules of twitter conversation to make sure you’re not one of them!

Tough Truths About Website Redesign Told In 12 Tweets
2 minutes

Tough Truths About Website Redesign Told In 12 Tweets

There's only one reason you should consider a website redesign. And that reason may surprise…

How To Quickly Create A Written Style Guide For Your Company
5 minutes

How To Quickly Create A Written Style Guide For Your Company

When you want to set yourself apart for a job interview, you polish your shoes.…

4 Ways To Make Writing For The Web Less Complicated

4 Ways To Make Writing For The Web Less Complicated

When it comes to writing for the web, there's a lot of instructional information out…

Working With A Perfectionist? Here’s What They Wish You Knew
5 minutes

Working With A Perfectionist? Here’s What They Wish You Knew

If you're working with a perfectionist and you aren't one, chances are you may roll…

Does HubSpot Really Work?
5 minutes

Does HubSpot Really Work?

I’ve watched the content marketing machine at HubSpot with wonder. They seem to have a fantastic product. But does HubSpot really work? Let’s see.

It’s All In The Details—They Set Your Business Apart

It’s All In The Details—They Set Your Business Apart

Great companies care about the little stuff, because they know it makes them stand out.…

Guess What Your Customers Don’t Care About? (Video)

Guess What Your Customers Don’t Care About? (Video)

It's easy to think that your customer is as excited about your company as you…

How To Use Email Marketing To Grow Your Business (Video)

How To Use Email Marketing To Grow Your Business (Video)

There are a million ways to use email marketing to grow your business, but here's…

Your Business Is Not B2B

Your Business Is Not B2B

I don't care if your business is a B2B, a B2C or a 3CPO. It…