Category - Content Marketing

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The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]
4 minutes, 13 seconds

The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]

So you’ve created your buyer personas… think you’re ready to start writing content? Not so fast! Watch this first.

2016 In Review: A Breakdown Of The Inbound Marketing Magic [Infographic]

2016 In Review: A Breakdown Of The Inbound Marketing Magic [Infographic]

What do you do when you’ve got a year worth remembering, some spectacular stats to…

The Secret Behind Landing Page Conversion Rate
3 minutes

The Secret Behind Landing Page Conversion Rate

Interested in improving conversion rates on your landing pages? The changes you need to make…

22 Blog Post Topics People Actually Want To Read About
6 minutes

22 Blog Post Topics People Actually Want To Read About

Content planning have you stumped? Take a look at this all-inclusive list of blog post…

26 Landing Pages Examined & Analyzed, Nectafy-Style
10 minutes

26 Landing Pages Examined & Analyzed, Nectafy-Style

Take a look at what we like and what we’d change on over two dozen…

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6
4 minutes

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6

Understanding the differences between features and benefits is critical—especially for website copy, where you might have only one chance to get to the heart of why your reader should care.

Producing A Killer Headline: Writing Stellar Website Copy, Part 3
2 minutes

Producing A Killer Headline: Writing Stellar Website Copy, Part 3

If your persona connects with your headline, you won’t have to to convince them to…

Creating Meta Information: Writing Stellar Website Copy, Part 2
2 minutes

Creating Meta Information: Writing Stellar Website Copy, Part 2

Here’s why the meta information you choose for your website copy matters more than you…

PPC Vs. Organic: Where Should You Spend Your Time & Money?
4 minutes

PPC Vs. Organic: Where Should You Spend Your Time & Money?

Time and money: two things most of us wouldn't mind having an abundance of. Making…

How Our Writers Learn Your Industry
3 minutes

How Our Writers Learn Your Industry

Nervous about hiring an inbound marketing agency because you don’t think they’d understand your industry?…