Category - Inbound Marketing

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Tackling Calls-To-Action & Landing Pages: Writing Stellar Website Copy, Part 7
6 minutes

Tackling Calls-To-Action & Landing Pages: Writing Stellar Website Copy, Part 7

These best practices will help you write better CTAs and landing pages and convert more of your visitors into leads.

The Nectafy Hiring Story–The Slightly Abridged Version
6 minutes

The Nectafy Hiring Story–The Slightly Abridged Version

Here’s a look at the Nectafy story—the good, the bad, and the evolving—and some insight…

Producing A Killer Headline: Writing Stellar Website Copy, Part 3
2 minutes

Producing A Killer Headline: Writing Stellar Website Copy, Part 3

If your persona connects with your headline, you won’t have to to convince them to…

Article Writing Service Pros & Cons: What Will You Get For Your Money?
5 minutes

Article Writing Service Pros & Cons: What Will You Get For Your Money?

What is an article writing service and what’s the ROI? Here are some answers—as well…

How We’re Building A Team Of Great Communicators
5 minutes

How We’re Building A Team Of Great Communicators

Communication is a crucial part of your company’s success, but are you neglecting it? Here’s…

Creating Meta Information: Writing Stellar Website Copy, Part 2
2 minutes

Creating Meta Information: Writing Stellar Website Copy, Part 2

Here’s why the meta information you choose for your website copy matters more than you might think.

How To Use HubSpot Lists For Deeper Analytics
5 minutes

How To Use HubSpot Lists For Deeper Analytics

You may be surprised to discover the wealth of detailed analytics you could be reporting…

Understanding Your Buyer Personas: Writing Stellar Website Copy, Part 1
3 minutes

Understanding Your Buyer Personas: Writing Stellar Website Copy, Part 1

Before you start writing any website copy, you need to understand the specific people you…

Our Inaugural Nectafy Open House: 15 Agency Questions Answered
15 minutes

Our Inaugural Nectafy Open House: 15 Agency Questions Answered

From family balance to our sales cycle (and lots in between), take a look at…

Uncle Henry’s SEO Copy Writing Guidelines
2 minutes, 30 seconds

Uncle Henry’s SEO Copy Writing Guidelines

You shouldn’t shove a bunch of awkwardly worded search phrases into your content, but you…