Website design ain’t about frills and thrills.
Well, maybe for some people it is. But not for you. Your website needs to actually bring you business. We focus on design that converts.
The perfect ingredients for your website.
Launched by listening
Your company is unique, and you need to accomplish specific goals. So we start by listening. Only then can we make sure that your website is integrated fully with your brand, your mission, and your values. Every website is unique and custom-built with your goals in mind.
Built for your audience
We spend time looking at what questions your potential customers are asking. We’ll use the information we learn in this research to ensure your pages are SEO-friendly, and optimized for converting your visitors into leads. By writing for your customers first, and search engines second, we’ll not only get visitors to your site, but we’ll help them love the experience.
Tooled for conversion
Some web design trends work against conversion. But, we understand that you need a website to help generate leads for your business. We focus on design that converts.
Written to move people
We merge your industry genius with our knack for saying things well. The result is powerful. You get a website that speaks directly to your customers, and helps them move along their buyer’s journey.
Created with purpose
We include landing pages, forms, and calls-to-action in all of our designs. These are the tools that “magically” transform a visitor to a lead. Actually, we know it’s not magic. It’s focused and intentional work to get visitors to identify themselves as leads. By using best practices and logical sequences, we remove as much friction as possible for your users.
Established on the right foundation
One of the keys to a successful, lead-generating website is that your site should provide a simple way to add and update content. We use two different, powerful pieces of technology depending on your needs. WordPress is one of the most economical ways to get the benefits of a Content Management System without the high price tag of a proprietary system. The interface is simple to use, and is built to be very search-engine friendly. HubSpot’s COS is designed to work well for companies who want to leverage smart content, and other proprietary technology that HubSpot offers.
Integrated with third-party technology
We make sure that forms from your website are connected with your data systems, like marketing automation platforms and CRMS, so a lead is never lost.
Born for blogging
One of the most powerful tools for ongoing organic marketing for your website is an active blog. That’s why we include it in every one of our websites. With an integrated blog, you’ll have the resources you need to create fantastic ongoing content that will get new prospects coming to your website.
Meant to be social
We help you tie together your social networks so your customers can become promoters more easily. With each blog post, we’ll make sure that they’re easily shareable with easy-to-use social share buttons.
Designed to respond
Because the mobile market is growing at an unbelievable rate, we will build your site to be optimized for phones and tablets. (That’s called “responsive design,” in case you want to impress your friends at your next get together.) Instead of your user having to zoom in and scroll around, they’ll see a simple interface with a clear way to browse the site, which will allow them to be able to convert easily.
Loaded with included features
- Built to work brilliantly in all modern browsers, including Safari, Chrome, Firefox, and IE 8 and newer. (Although, if the world gave up on IE8 we wouldn’t cry.)
- Built for great search engine visibility by clearly tagging content within a page and/or a post. Elsewhere the terminology might be called SEO or “Search Engine Optimization”.
- Google Analytics tracking
- Technical support with the content management system for the first month. (Includes 1 hour of phone consultation.)