Should building a website really be this much fun?
The first time I met with Attorney Josh McGuire, I knew that we were going to have a great experience crafting his web presence. Josh is witty, intelligent, and simply has a way with words. I’d ask him some of my initial exploratory questions, and he’d always come back with something that would surprise me in a good way.
Since Josh is so good with writing, he handled 98.84% of the copy on his site. That was just fine with us. His writing is personal and direct, which are the two things that we require with every site we build. Speaking in third person in an uninteresting voice is completely off-limits for a Nectafy website.
I have yet to read a legal blog that is more interesting and humorous than Josh’s. From our first day talking about the new site, we knew that we had to make it easy for him to talk about his craft.
We’re not huge into photos and frills without good reason. We love to focus on the core message and build whatever icons or graphics you need to support that message. That leaves the user with a simple, focused website, that has a personality. And that’s powerful.