Our 5 Most Helpful (& Most Used) HubSpot Integrations
If you follow our blog, you know we often share about the experiences we’ve had using HubSpot (the good and the bad)—overall, it’s been great for our marketing.
But even though it is a great tool, if you’re like us, you also use a lot of apps and software outside of HubSpot. Luckily, there are tons of great HubSpot integrations that connect these apps and programs to HubSpot, making HubSpot an even more powerful tool.
Below are five of our favorite HubSpot integrations and a brief explanation of what they do.
Our 5 Favorite HubSpot Integrations
Instead of building our website on HubSpot’s COS, we built our site and blog on WordPress. (It just made more sense for us to build there.) Gravity Forms is a WordPress add-on for Zapier—an integration that allows you to “send” information from one program/software to another. (See #5.) We like Gravity Forms for two reasons:
- It allows us to create and edit forms on our WordPress site, which then automatically update directly in HubSpot.
- Any user data we collect on our WordPress site is automatically transferred to our HubSpot database.
If your business uses Salesforce, you’re in luck—HubSpot created a custom integration for it. Once you set it up, it syncs any data you want to and from each program so your sales team has all the information they need about leads.
Drawback: While this integration does work well, some of our clients have had challenges with the sync function suspending. We’ve found that how well the integration works is dependent on what Salesforce plan you have and how many fields you want to sync between it and HubSpot. During syncing, it makes a lot of API calls, and depending on your Salesforce plan, you may have a limited number of API calls to work with.
With this HubSpot integration, you can create and send surveys through SurveyMonkey. When a person completes a survey, SurveyMonkey transfers the results directly into HubSpot’s contact record for that person.
Drawback: The integration can’t change the contact’s properties based on a survey result, but it does insert their results in the contact’s timeline so you can make the appropriate updates.
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If you use a program, app, or software that doesn’t already have a HubSpot integration, Zapier is an amazing solution (so long as whatever you’re using has some kind of API connector). Zapier is the “bridge” that connects two programs, and it works really well with HubSpot. For example, if you use a CRM other than HubSpot’s, you might use Zapier to connect your CRM to HubSpot and pass qualified leads to your sales team.