Get an objective, research-based report on the results you may be able to achieve using inbound marketing.
CHECK YOUR GOOGLE ANALYTICS AND LOOK UNDER "ORGANIC." SET THE TIME FRAME TO "PREVIOUS MONTH" AND GRAB YOUR NUMBER. (OR YOU CAN ESTIMATE, OF COURSE.)
GIVE US THE TOTAL LENGTH OF TIME—NOT JUST THE LENGTH OF TIME THE CURRENT VERSION OF YOUR SITE HAS BEEN UP.
YOU CAN DO A QUICK GOOGLE SEARCH (LIKE THIS: "SITE:YOURWEBSITE.COM") TO SEE HOW MANY PAGES GOOGLE RETURNS. OR YOU CAN JUST MAKE AN EDUCATED GUESS.
A CMS IS JUST A WAY FOR YOU TO UPDATE YOUR CURRENT SITE. IF YOU DON'T KNOW WHAT IT IS, JUST CHOOSE "NO CMS."
If you're not sure, just choose "No".
AGAIN, IF YOU DON'T KNOW ABOUT THIS, CHOOSE "NO."
THIS DESCRIBES THE POTENTIAL—NOT JUST WHAT YOU'RE DOING RIGHT NOW. WHERE DO YOU "WISH" YOU WERE SELLING?
Just guesstimate on this one.
THIS ISN'T JUST "HOW WELL DO YOU KNOW YOUR CUSTOMERS?"—IT'S "HOW MUCH DO YOU KNOW ABOUT WHAT THEY DO?"
THIS IS A BIGGIE—WE MAY NOT HAVE THE BEST OPTION HERE, BUT TRY TO GET CLOSE.
YOU COULD ASK ONE OF YOUR USERS OR JUST TRY TO SEE IT THROUGH THEIR EYES.
How many folks have volunteered to hear from you regularly?
THE KEY HERE IS "AUDIENCE-FOCUSED"—NOT ARTICLES ABOUT YOU, BUT ABOUT SOLVING PROBLEMS. IF YOU'RE NOT SURE, JUST BALLPARK IT.
If you're not sure, go with 10%.
A dynamite sales team might be as high as 10% depending on the average size of sale. If you're not sure, choose 3%.
How much annual revenue does a new customer generate on average?