Inbound Marketing Results Calculator

Get an objective, research-based report on the results you
may be able to achieve using inbound marketing.

How many organic visits does your site
receive monthly on average?

CHECK YOUR GOOGLE ANALYTICS AND LOOK UNDER "ORGANIC." SET THE TIME FRAME TO "PREVIOUS MONTH" AND GRAB YOUR NUMBER. (OR YOU CAN ESTIMATE, OF COURSE.)

How many years has your site been active?

GIVE US THE TOTAL LENGTH OF TIME—NOT JUST THE LENGTH OF TIME THE CURRENT VERSION OF YOUR SITE HAS BEEN UP.

How many pages are on your current site that are listed in Google?


YOU CAN DO A QUICK GOOGLE SEARCH (LIKE THIS: "SITE:YOURWEBSITE.COM") TO SEE HOW MANY PAGES GOOGLE RETURNS. OR YOU CAN JUST MAKE AN EDUCATED GUESS.

What CMS framework is your site currently on?


A CMS IS JUST A WAY FOR YOU TO UPDATE YOUR CURRENT SITE. IF YOU DON'T KNOW WHAT IT IS, JUST CHOOSE "NO CMS."

Have you ever hired an SEO company to "build backlinks"?

If you're not sure, just choose "No".

Has your site ever been penalized by Google?

AGAIN, IF YOU DON'T KNOW ABOUT THIS, CHOOSE "NO."

How would you describe the size of your potential customer base?


THIS DESCRIBES THE POTENTIAL—NOT JUST WHAT YOU'RE DOING RIGHT NOW. WHERE DO YOU "WISH" YOU WERE SELLING?

How many direct competitors would you estimate that you have online?

Just guesstimate on this one.

How would you describe your company's
willingness to make bold statements in public?

Be honest.

How would you describe your company's
knowledge of your customers' industries?

THIS ISN'T JUST "HOW WELL DO YOU KNOW YOUR CUSTOMERS?"—IT'S "HOW MUCH DO YOU KNOW ABOUT WHAT THEY DO?"

How would you describe the "buy-in" level
of your marketing director or executive-level team to inbound marketing?

THIS IS A BIGGIE—WE MAY NOT HAVE THE BEST OPTION HERE, BUT TRY TO GET CLOSE.

How do you think a web user would describe the usability of your current website?

YOU COULD ASK ONE OF YOUR USERS OR JUST TRY TO SEE IT THROUGH THEIR EYES.

How many people are currently subscribed to your email list?

How many folks have volunteered to hear from you regularly?

How frequently do you currently generate articles that are focused on your audience?

THE KEY HERE IS "AUDIENCE-FOCUSED"—NOT ARTICLES ABOUT YOU, BUT ABOUT SOLVING PROBLEMS. IF YOU'RE NOT SURE, JUST BALLPARK IT.

How many leads does your site currently generate each month?

How many lead generation landing pages do you currently have on your site?

How many leads would you expect to become qualified leads?


If you're not sure, go with 10%.

For every 100 qualified leads, how many would your sales team close on average?


A dynamite sales team might be as high as 10% depending on the average size of sale. If you're not sure, choose 3%.

Average Spend Per New Customer Per Year

How much annual revenue does a new customer generate on average?

Whew! You made it. Ready to see your results?