August’s Top 10 Mostly-About-Marketing Must-Reads

August’s Top 10 Mostly-About-Marketing Must-Reads

If you’ve been searching for ways to up your marketing game this August, you’ve come to the right place. We’ve put together a list of tip-filled marketing articles (along with some thoughts on them!) to aid you in your quest.

1. Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer

Selected By Megan Combe

Smart Blogger’s CEO Jon Morrow has a writing style that is both smoothly conversational and provocative—and this particular blog is a great example of that. Beyond learning from his style, you’ll learn a lot from his breakdown of 20 popular Stephen King quotes. We guarantee you’ll walk away with at least one tip to inspire you and improve your writing for the next time you craft an article.

2. The 30 Best Content Research Tips That Will Make You More Influential

Selected By Ellie Cummins

Sometimes the trickiest part of content creation is the research that must come first. We all know that doing good research is critical for building credibility, but we still have moments where Fear of Research Syndrome (FRS) takes hold. This in-depth article will give you advice on how software and surveys can help with research, along with some keyword research tool recommendations. Read on to learn how to combat FRS and find valuable content to back your article.

3. David Ogilvy’s 7 Tips for Writing Copy That Sells

Selected By Ellie Cummins

You’ve read a lot of articles searching for writing advice, but have you taken tips from David Ogilvy, the father of advertising? This entertaining and informative article will help you gain fresh perspective on writing copy that sells. (Make sure to check out Ogilvy’s quote under point three—you’ll never look at your consumer the same way again!)

4. 55 Easy Ways To Write A Headline That Will Reach Your Readers

Selected By Ellie Cummins

This mammoth article covers all there is to know about writing good headlines. One of my favorite tips is #48, which says that if your headlines sound like they could belong on your competitor’s site, “write 25 more headlines and choose one with the most unique angle.” In the world of marketing, there is very little “new” material to write about; the value comes when you infuse your personality and point of view into the topic. Draw from your knowledge and experiences to write headlines that brand your content and give people a fresh perspective.

5. 8 Incredibly Simple Ways to Get More People to Read Your Content

Selected By Ellie Cummins

After you’ve done your research, written a frighteningly good article, and created a snappy headline to go with it, you’ll want to make sure people actually read your work. Follow the tips here to ensure your readers get the most out of your content. By making your articles easy to digest, you’ll endear readers to your work and they’ll want to share it with others.

6. 5 Simple Tips for Creating Insanely Good CTA Buttons

Selected By Meredith DeSousa

That tiny CTA button doesn’t seem like such a big deal, but it is, according to Instapage. Clicking it closes the deal, which is why what it says and how it looks is incredibly important. Make sure you’re using CTA buttons as effectively as possible—and staying away from conversion-killers. SEE FULL ARTICLE. (See what we did there?)

7. 10 Expert Tips for Writing Landing Page Copy that Converts

Selected By Ellie Cummins

There are tons of valuable thoughts in this article. The main takeaway is to focus on what result you are offering your visitor, not just the offer itself. To quote Nicholas Scalice, one of four experts who contributed to the article, “The visitor doesn’t care about you. They care about WIIFM, or ‘What’s In It For Me?’ So give them what they want.” Don’t write a landing page full of your achievements; read this article and learn to write a landing page that turns visitors into satisfied leads.

8. 40 Tips for Dramatically Better Emails

Selected By Ellie Cummins

Sometimes it’s easy to forget the small things when you’re doing email marketing. But the small things sometimes have the biggest impact. This article is full of “small” suggestions, such as saying thank you, but it’s also brimming with big-picture focuses for your emails. Informative examples and colorful screenshots enhance this great article to make it a “really-must-read.”

9. 17 Tips & Best Practices for Writing Catchy Email Subject Lines

Selected By Ellie Cummins

Be clear in your subject line about what you’re offering in the email. Keep it simple and interesting. Use people’s names. The tips in this article are solid reminders that value doesn’t come from exaggerating, but delivering.

10. How to Stop Procrastinating by Using the “2-Minute Rule”

Selected By Lance Cummins

One of the hardest things about setting new ideas into motion is getting started. That’s why we saved this article for last! While it wasn’t written specifically for marketing, the advice it offers definitely applies. Check out this “2-minute rule” and how it can give you the push you need to get past procrastination and reach your goals.


Have an article that stood out to you in the list, or any articles we should add? Don’t leave us hanging—let us know @nectafy or in the comments section below. We love talking with you!

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  • Thanks for the mention! Awesome list!

    • Ellie Cummins

      Hi, Nicholas! I’m glad you enjoyed the list. Thanks for the great concept!

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