25 Tweetable Statistics Every Content Marketer Should Know (& Share)
Content isn’t just the future of marketing anymore—it’s the present. And the newest online marketing statistics prove it. Content marketing is here, and it’s here to stay.
Whether or not your company has adopted a content (or, even better, an inbound marketing) plan of your own, every one of these statistics should get your attention. There’s a lot of insight packed in each of these 144-character phrases.
What do each of these online marketing stats mean for your business? (You have to check out #24 and #25.)
25 Tweetable Content Marketing Statistics
About #24 & #25
My favorites are probably these last two—#24 and #25—which, at first glance, seem conflicting. “While content creation on thousands of blogs increased 78% in 2013 and 2014, engagement decreased by 60%.” That doesn’t really make you want to run out and start content marketing. But it demonstrates a really good point, which the author stated in her original article—brands aren’t rewarded for simply “showing up to the game.” They need to outperform the competition to win the audience’s favor and earn the results they want.
That’s where #25 comes in: “Strategically-aligned content marketing can boost customer engagement by 400% & acquisition by 300%.” The key words there? Strategically-aligned. You can’t just do content marketing without a solid strategy in place and expect to reap any benefits. Success is possible, but it takes hard work.
My takeaway? These stats make it clear: content marketing is here to stay. But you need a thought-out strategy in place to make it work for your company.
So, how will you earn the results you want?
(If you need a kickstart, we’d love to chat with you.)