April’s Top 10 Mostly-About-Marketing Must-Reads


Quick definition: A “mostly-about-marketing must-read” is any article that can get you results in your inbound marketing, regardless of the topic. It may not appear to be marketing-focused at first, but the takeaway absolutely can (and should!) be applied to your inbound marketing efforts in one way or another. We hope the tips, advice, and ideas in these ten articles push your marketing to the next level. Enjoy! 

1. How To Increase Your Keyword Footprint

Selected By Henry O’Loughlin

I used to call the subject of this article “long-form content” and planned it when I thought there was a good opportunity to rank around a group of related keywords. This article puts the idea into a process with great tips, research, and data. It should be a big part of any inbound or digital strategy.

2. The Science of Positive Thinking: How Positive Thoughts Build Your Skills, Boost Your Health, and Improve Your Work

Selected By Ellie Cummins

Negative thoughts can be viewed as insignificant and harmless, but research shows they severely limit your ability to accomplish tasks. What’s on the other end of the spectrum? Read this article by James Clear to see how positive thinking can sharpen your skills and help you get things done.

3. 7 ways I’ve increased conversion rates (and even retention) with thank you pages

Selected By Gabby Shultis

If you’ve been putting your thank you pages on the back burner, these techniques from Copy Hackers will have you seriously rethinking your strategy. Give one of these suggestions a try, and you’ll likely see a boost in conversion and an increased retention with your visitors. And really, who wouldn’t want that?

4. Your Page As A Mirror, Or The Reason People Buy Blocks Of Cheese Product

Selected By Emily Nix

This article explains how to write emotion-centric copy by examining the science behind how people’s brains perceive things. Once you’ve learned how “mirror neurons” work and which emotions garner the most results, you can write copy using empathy and reap the rewards.

5. How to Design Meetings Your Team Will Want to Attend

Selected By Marisa Dube

In previous positions, I dreaded leading team meetings. Even when the topics we were discussing were important, it always seemed like I was doing all the talking and my team was only thinking about how boring the lecture was. This article has stellar tips for leading meetings that include every team member, foster discussion, and leave each team member feeling like a valued part of your company.

6. 7 Ways to Boost Your Creativity

Selected By Megan Combe

Most writers will admit that, at one time or another, they’ve been bored by their own writing. Whether you’re going through a creative lull or you just want some fresh ideas on how to deliver interesting content to your readers, this is a fantastic podcast for you.

7. Announcing the 2017 Local Search Ranking Factors Survey Results

Selected By Nicolae Litvac

According to Darren Shaw, “Proximity of Address to the Point of Search” is the top priority for search results this year. Check out this article to see what other priorities have shifted and what your company should do to rank in local searches.

8. 4 Strategies to Spark On-Demand Creativity

Selected By Tiffany Nix

As the author of this article points out, it isn’t just writers and artists that need to bring creativity to their work these days. It’s critical for everyone in an agency to be able to come up with “good ideas.” As someone that has a hard time thinking outside the box (and doesn’t like to present ideas for fear they’ll be rejected), I really liked the tactics presented in this article to help each member of your team—no matter what their personality or role—bring creative ideas to the table.

9. 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

Selected By Lance Cummins

Call-to-action buttons are anything but trivial: They can seriously increase your business. This article, backed by studies, provides simple, practical tips for writing better-converting buttons for your landing pages.

10. Why Storytelling for Business Matters and How to Start

Selected By Meredith DeSousa

Stories are different from marketing messages—which one is your company producing? This article gives insight on the difference between the two and explains how to find your own business’ stories.

Have any “mostly about marketing” articles you’d like to share? Give us a shout in the comments section, or tweet us @nectafy. We’d love to talk with you!

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