December’s Top 10 Inbound Marketing Must-Reads

December's Top 10 Inbound Marketing Must-Reads

Treat your inner marketing maniac with these 10 diverse and valuable marketing articles this holiday season.

1. How to Be a Better Writer: 6 Tips From Harvard’s Steven Pinker

Selected By Megan Combe

This article highlights words of wisdom from Steven Pinker’s latest book, “The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century.” Even if you haven’t yet read this Harvard scientist and linguist’s book, the six tips laid out in this synopsis are excellent for anyone wanting to improve their writing. Pay attention to tip #2; the author describes the genius behind asking someone to talk to you like you’re a five-year-old.

2. Buffer in October: Instagram upgrades, Unsick Days and planning our 8th retreat

Selected By Emily Nix

The title here is misleading. Scroll about two-thirds of the way through this article, and you’ll see why I found it beneficial—it’s the section called “The results of our first Happiness quality audit.” How your clients feel about working with you is very important, and Buffer’s idea of a “hospitality audit” seems like a cool way to measure that.

3. 8 Online Marketing Tips For The Holidays

Selected By Gabby Shultis

There are so many things to love about the holidays—the decorations, the snow, and spending time with loved ones—but the end of the year can be a stressful time for many, marketers included. The good news is it doesn’t have to be. Instead, you can make the most of your marketing efforts and go out with a bang by implementing some of these strategies.

4. 101 Best Email Subject Lines to Boost Your Email Open Rates

Selected By Ellie Cummins

According to this article, 47% of all email recipients judge an email based solely on its subject line. Check out their clever and creative tips for crafting a subject line that people won’t be able to resist.

5. How Often Should You Update and Review Your Buyer Personas?

Selected By Marisa Dube

You probably spent a ton of time learning about and creating your buyer personas. But as your business grows and develops, you may find that your buyer personas change a little. Find out just how often you should revisit and update your buyer personas to make sure they’re the best picture of your target audience.

6. Christmas and Creative Thinking: The 5 Best Holiday Storytelling Campaigns of 2016 (So Far)

Selected By Meredith DeSousa

Think outside the box this holiday season when it comes to brand storytelling. Here are five excellent storytelling examples of brands that got it right, ranging from thrilling, to humorous, to heartwarming. What can your company do to up its storytelling game in 2017?

7. 36+ Experts Share Insights About SEO Around Europe

Selected By Nicolae Litvac

This article, chock-full of thoughts and tips from SEO experts all over Europe, is the perfect thing to help you start your SEO off right for the new year.

8. How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study)

Selected By Henry O’Loughlin

Brian Dean provides really detailed, actionable, and creative tips and techniques for online marketers. In this article, he breaks down a tactic that is one of the best investments of time in the current world of inbound marketing. Take a look at this trick that won’t take you too long and could really pay off.

9. The Scammers of the Blogging World

Selected By Lance Cummins

Nathan nails it that you should blog about what you know and about what you experience. You don’t have to be an expert, but you do need to be you. That’s why clients who actually know their industry are killing it with inbound marketing—they’re being themselves, and prospects respond to that.

10. Go On a Media Diet

Selected By Tiffany Nix

This teeny, tiny article has such useful advice for this crazy time of year—does the media you’re consuming help you think or act, or does it waste your time? The criteria the author has chosen to help you “keep” or “chuck” something is insightful (and I love that he even recommends unsubscribing from his newsletter if it’s not helping you).

What’s the best marketing article you’ve come across this December? Let us know in the comments!