32 Eye-Opening Social Media Network Stats & 1 Reason Not To Jump In
One of the easiest ways to engage with your audience is to utilize social media networks. Not to state the obvious here, but social media networks are all about being “social”—interacting with people. And, it’s how many businesses are building their brand, earning the loyalty and trust of their audience, and gaining new customers.
It may be a relatively new marketing strategy, but it’s one that you need to spend some time investing in. (And, if you think you can do just as well as others and not do social media, no offense, you’re naively optimistic.)
100% is a pretty big deal. And if that isn’t enough, the internet is pretty much where everyone does their research now, and about (2) three-quarters of all Internet users are members of at least one social network.
It’s where 75% of internet users spend time while online.
And, shockingly, it’s not just one or two demographics comprising that 75%.
The Pew Research Internet Project did a study on social media networks. They found that 74% of online adults are social media users, and here is exactly what that statistic fleshes out to look like:
It doesn’t matter whether you’re male or female, what your age is, how much education you’ve received, or what your income level is. In every category, at least 49% use social media networks (74% being the average).
Are you sold? (If you aren’t, just hang on!)
Let’s look at some statistics about how specific social media networks perform for businesses.
One Reason Not To Jump In
Simply adding social media networks to your marketing strategy isn’t going to translate into a surplus of traffic, leads, and customers. Unfortunately, they’re not like a genie and a magic lamp where you state what you want and poof!—there it is. (And they certainly won’t save your crappy business.)
To see the best possible results from social media networks, you need to know exactly where your buyer personas and target audience are spending their time. That’s the only way using social media is going to pay off for you.
Once you do your research and identify those specific social media networks, attack them. (OK, attack is a little forceful… but you know what I mean.) If you’d like some guidance for researching your buyer personas, check out this article, and HubSpot’s Persona Profile Checklist and Buyer Persona Development Worksheet.
To give you a head start on some of your research, here are some specifics about the audiences on the networks mentioned above.
Research, analyze, and act.
Where does your target audience spend their time on social media? Wherever they are, that’s where you need to be. If adding social media to your marketing plan is foreign to you, there’s no need to stress over how to begin! Check out B2B Social Media Marketing Doesn’t Have To Be A Nightmare and 5 Must-Read Social Media Tips and Tricks for more tips on getting started.
What networks do you spend most of your “social time” on?