Posts by Lance Cummins

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Natural Language Technology Will Destroy Content Marketing As You Know It
2 minutes, 30 seconds

Natural Language Technology Will Destroy Content Marketing As You Know It

Technology is not a leveller, it’s a force of destruction. Content marketing will never be the same.

HubSpot CMS Review: A (Near) Tech-Illiterate’s Perspective
3 minutes, 30 seconds

HubSpot CMS Review: A (Near) Tech-Illiterate’s Perspective

For all you non-techies out there, our thoughts on HubSpot CMS in a very tiny…

The Software Tools We Use For Sales [Video]
15 minutes

The Software Tools We Use For Sales [Video]

Get an insider’s look at the software tools we use and love for sales.

The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]
4 minutes, 13 seconds

The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]

So you’ve created your buyer personas… think you’re ready to start writing content? Not so…

Marketing: How You’ve Never Thought Of It Before [Video]
22 minutes

Marketing: How You’ve Never Thought Of It Before [Video]

The companies that capitalize on the premise discussed here are the ones that will thrive…

An Extensive HubSpot CRM Review: What You Want (& Need) To Know
22 minutes

An Extensive HubSpot CRM Review: What You Want (& Need) To Know

Is HubSpot CRM right for you? I’m not sure. But I am sure that after reading this, you’ll be more informed than you ever thought you could be.

Why Your Email Unsubscribe Rate Is Not The Enemy You Feared [Video]
2 minutes

Why Your Email Unsubscribe Rate Is Not The Enemy You Feared [Video]

What if we told you that your email unsubscribe rate doesn’t have to be a…

Merry Christmas From The Whole Nectafy Gang
20 seconds

Merry Christmas From The Whole Nectafy Gang

We hope this Christmas puts a smile on your face and a dance in your…

The Nectafy Hiring Story–The Slightly Abridged Version
6 minutes

The Nectafy Hiring Story–The Slightly Abridged Version

Here’s a look at the Nectafy story—the good, the bad, and the evolving—and some insight…

6 Questions To Ask Your Boss Before You Ever Create A Buyer Persona [Video]
2 minutes, 39 seconds

6 Questions To Ask Your Boss Before You Ever Create A Buyer Persona [Video]

How can you ensure that your buyer personas will target the right customers? By asking…