Posts by Lance Cummins

So Long, Inbound Marketing. We’re Nectafy, The Growth Content Company [VIDEO]
5 minutes

So Long, Inbound Marketing. We’re Nectafy, The Growth Content Company [VIDEO]

We have huge news: Nectafy is officially no longer an inbound marketing company. Starting now, we are the growth content company. After five years of using the term “inbound marketing agency,” we’ve honed in on

The Simple Web Page Test Every Technical Company Should Use [VIDEO]
3 minutes

The Simple Web Page Test Every Technical Company Should Use [VIDEO]

As a technical company, you may think that your reader wants a ton of technical…

After 3 Months Of HubSpot, I’ve Had Enough
5 minutes

After 3 Months Of HubSpot, I’ve Had Enough

Our most popular post ever gets a 2018 update. Take a look.

Dear CEO, Please Forget About Inbound Marketing Strategy [VIDEO]
5 minutes

Dear CEO, Please Forget About Inbound Marketing Strategy [VIDEO]

As a CEO, you may be tempted to spend every second on your marketing strategy.…

3 Things A CEO Should Never Do With Inbound Marketing [VIDEO]
3 minutes

3 Things A CEO Should Never Do With Inbound Marketing [VIDEO]

Attention CEOs—don’t make these three mistakes that will derail your inbound marketing efforts!

Natural Language Technology Will Destroy Content Marketing As You Know It
2 minutes, 30 seconds

Natural Language Technology Will Destroy Content Marketing As You Know It

Technology is not a leveller, it’s a force of destruction. Content marketing will never be the same.

HubSpot CMS Review: A (Near) Tech-Illiterate’s Perspective
3 minutes, 30 seconds

HubSpot CMS Review: A (Near) Tech-Illiterate’s Perspective

For all you non-techies out there, our thoughts on HubSpot CMS in a very tiny…

The Software Tools We Use For Sales [Video]
15 minutes

The Software Tools We Use For Sales [Video]

Get an insider’s look at the software tools we use and love for sales.

The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]
4 minutes, 13 seconds

The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]

So you’ve created your buyer personas… think you’re ready to start writing content? Not so…

Marketing: How You’ve Never Thought Of It Before [Video]
22 minutes

Marketing: How You’ve Never Thought Of It Before [Video]

The companies that capitalize on the premise discussed here are the ones that will thrive…