Posts by Lance Cummins

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What Content Marketers Do When They’re Shoveling Snow
2 minutes, 59 seconds

What Content Marketers Do When They’re Shoveling Snow

What advice about content marketing did I come up with while shoveling eight feet of snow off my driveway? You just have to watch to find out.

How To Be A Good Web Host(ess)
1 minute

How To Be A Good Web Host(ess)

What if you treated your website guests like they were coming to dinner?

I Used HubSpot For 11 Months & This Is All That Happened
8 minutes

I Used HubSpot For 11 Months & This Is All That Happened

It's been almost a year since we kicked off our HubSpot experiment, and it's been…

Mr. CEO, Inbound Marketing Is Not Worth Your Time
4 min. 12 sec.

Mr. CEO, Inbound Marketing Is Not Worth Your Time

Inbound marketing is a powerful marketing tool. In fact, I would argue it's one of…

Don’t Let Inbound Marketing Turn Into “Rah-Rah Marketing Crap”
2 minutes

Don’t Let Inbound Marketing Turn Into “Rah-Rah Marketing Crap”

Inbound marketing is about educating your prospects. It's not about annoying people with your insistent…

Provide Value Before Your Prospects Ever Give You A Dollar
2 minutes, 28 seconds

Provide Value Before Your Prospects Ever Give You A Dollar

If you’re struggling to figure out how to market to your prospects. Try this: provide value before they give you anything in return. Watch what I mean.

My Favorite Way To Start A Conversation With Email Marketing
1 minute, 25 seconds

My Favorite Way To Start A Conversation With Email Marketing

Have you ever started a conversation with your prospective customers through email marketing? Check out…

Don’t Redesign Your Website Without These 3 Numbers
1 minute, 33 seconds

Don’t Redesign Your Website Without These 3 Numbers

If you don't have these three essential numbers when you redesign your website, you might…

HubSpot Lead Generation: Is It A Bunch Of Hype?

HubSpot Lead Generation: Is It A Bunch Of Hype?

If you've researched inbound marketing, you know that HubSpot is king of the mountain. But…

The Fragile First Few Months Of Inbound Marketing
2 minutes

The Fragile First Few Months Of Inbound Marketing

Before you smash your non-inbound marketing efforts as soon as you launch inbound, please, please…