SaaS marketing is a different beast from other types of marketing. Not only do you have to get your audience interested and engaged, but often you also have to share critical details about complex technologies within the time frame of an average person’s attention span—all while keeping things relevant and fresh month after month.
If you feel like your SaaS marketing efforts are getting stale and you need some new ideas to supercharge your efforts, you’ve come to the right place. We’ve captured 20 SaaS marketing ideas from people who live and breathe this world every day.
20 Proven SaaS Marketing Ideas From The Experts
1 Build a template library.
Primary Marketing Channel: SEO
“The best marketing decision we've ever made was to build multiple template libraries. It's the gift that keeps on giving.”
Hiba Amin, Hypercontext
Example
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Results
Two months after launching the templates, Hypercontext was able to double its monthly recurring revenue (MRR). Additionally, three months post-launch, they saw a 51% increase in weekly organic traffic. The templates were the #5 product of the week and #3 product of the day on Product Hunt.
2 Repurpose content.
Primary Marketing Channel: Video
“From just one video, you can create six content pieces in various formats and for various channels.”
Agata Krzysztofik, Piktochart
Example
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Results
Piktochart generated 2,700 new leads with this SaaS content market initiative.
3 Create listicle articles.
Primary Marketing Channel: SEO
“You can get referral traffic from articles that are ranking for the top keywords that your product falls under.”
Saurabh Wani, Automate.io, a Notion company
Example
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4 Drive traffic with social media.
Primary Marketing Channel: Social media
“Share a status update about the content on LinkedIn, Twitter, or Facebook. Tag thought leaders and influencers in your status updates so that their followers also get notified about your content. Moreover, if a thought leader shares your updates, you get a lot of new traffic.”
Sandeepan Jindal, BidFortune
Example
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Results
BidFortune saw a nearly 20% bump in its website traffic through social media.
5 Create a brand mascot.
Primary Marketing Channel: Branding
“Creating a brand mascot makes it easier for people to recognize your brand. We chose a Yeti — it's uncommon enough that people will remember it and associate it with our software products and company.”
Logan Mallory, Motivosity
Example
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Results
As a result of launching their new company branding with Carl the Yeti in mid-August of 2021, Motivosity has seen a 14% increase in new customer inquiries.
6 Share a review incentive.
Primary Marketing Channel: SEO
“We offer extra credits to use within our tool to customers who create and publish a review of Nozzle in a number of places across the internet.”
Boyd Norwood, Nozzle
Example
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Results
Nozzle has received over 190 reviews on the AppSumo marketplace, where its product is listed for sale. In addition, Nozzle also has a handful of video reviews posted on YouTube.
7 Use content pillar pages.
Primary Marketing Channel: SEO
“To avoid leaving thin content on your website, there are multiple ways of merging the content you already have and creating solid pillar pages. These will have a better chance at ranking and meeting the reader's intent. Plus, they're great for earning backlinks and, if the post is top notch, you can even launch it as a guide on ProductHunt.”
Alexandra Cote, Marketing Consultant
Example
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Results
Alexandra Cote has increased rankings for the target keyword “Launch on ProductHunt.” This was an effective way for her to remove thin content and make use of already existing content.
8 Offer FAQs.
Primary Marketing Channel: Blog
“The idea is to create content that answers the most popular questions in your niche, and promote your products at the same time. You attract an audience, resolve their issues, gain their trust, and sign them up as a customer at the same time.”
Mykola Tymkiv, MacKeeper
Example
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9 Focus on newsletter signups.
Primary Marketing Channel: Email
“Include a simple link that says something like: ‘This blog post has also appeared in our newsletter’ at the end of each blog post to get people to sign up for your newsletter and thus receive more of the same type of content they have just read.”
Bo Ekkelund, MarketingPlatform
Example
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Results
A large percentage of MarketingPlatform’s newsletter sign-ups come from this easy hack.
10 Share easy-to-understand guides.
Primary Marketing Channel: Blog
“Posting SEO-driven articles that teach users how to create collages, file tax forms, or anything else can drive more clients to the main toolkit of your SaaS platform.”
Dmytro Serheeiv, PDFLiner
Example
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Results
PDFLiner increased its number of paid-tier users by 12% in the first six months with this strategy.
11 Enable standard and custom pricing.
Primary Marketing Channel: Website
“Retain customers by creating a visual pricing page where customers can drag and drop services to create a custom plan or scroll through an interactive choice of pre-priced packages. Limit price plans to five options for minimalism. With the combination of an online booking feature, you'll be reaching a whole new audience.”
Adam Ng, Trusted Malaysia
Example
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12 Offer a free interactive tool.
Primary Marketing Channel: SEO
“Blocknative builds mempool software and APIs for developers and traders using the Ethereum blockchain. To attract more people to their website, they leveraged their SaaS product data to launch a free, interactive tool that allows visitors to estimate how expensive it will be to confidently complete a transaction on the Ethereum blockchain.”
Brady Werkheiser, Webstacks
Example
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Results
Since Blocknative launched its gas estimation tool two months ago, it has seen a 109% increase in organic traffic and a 183% increase in total traffic, of which 54% was directly attributed to their Ethereum gas estimation tool.
13 Give AI a try.
Primary Marketing Channel: Blog
“AI content creation is here! However, it tends to have typos and grammatical issues, which is a degradation of quality. Imagine if machines wrote 80% of your content, and humans copyedited it for quality... you could scale your marketing effects exponentially for a fraction of the costs!”
Ryo Chikazawa, Autify Inc.
Example
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Results
Autify is in the process of scaling highly technical content output from one to two articles per month to 10-20 per month.
14 Offer pricing transparency.
Primary Marketing Channel: Website
“Pricing pages typically have your most valuable users on them. And having unanswered questions is one of the biggest barriers to making a purchase — or creating an account from your pricing page. Remove that friction by adding some FAQ copy so visitors can find answers quickly.”
Andrew Capland, Delivering Value
Example
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15 Build a retention engine.
Primary Marketing Channel: Growth Marketing
“Create a suite of retention tools designed to understand why customers are canceling (leaving) your service, while simultaneously overcoming objections to minimize customer churn.”
Mark Thompson, PayKickstart
Example
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Results
Companies using PayKickstart’s suite of retention tools have seen a 58% decrease in customer churn on average.
16 Create a product comparison table.
Primary Marketing Channel: Website
“Create a product comparison table listing the features you offer and those offered by one to five of your closest competitors. This is very important if you have a complex product marketed to sophisticated audiences.”
Brad Tousenard, SpinupWP
Example
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Results
SpinupWP’s product comparison table currently converts at 11%, making it the highest converting page on their website.
17 Add a hello bar.
Primary Marketing Channel: Website
“Add a hello bar (or 'floating bar', or 'banner bar') to your website. It's a bar that rests above your header menu and plays the role of turning website visitors into leads, usually by offering a lead magnet.”
Cristian Ungureanu, QuickMail
Example
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Results
QuickMail sees a 2.62% conversion rate of website visitors (from all sources) into leads with its hello bar.
18 Earn backlinks with infographics.
Primary Marketing Channel: Social media
“Sharing infographics on Reddit is the best way to promote your business. Infographics attract many visitors to your website, and high-quality posts help you earn a backlink.
Burak Özdemir, Online Alarm Clock
Example
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19 Leverage Facebook groups.
Primary Marketing Channel: Social media
“You can gain new customers for your SaaS product by using Facebook Groups—especially local Facebook Groups. No matter your niche or vertical, there is a Facebook group that you can participate in to contribute to the discussion, answer questions, and develop a presence to refer people to your business — oftentimes when they are looking for exactly what you offer.”
Bryan Clayton, GreenPal
Example
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Results
GreenPal notes that 60% of the time it makes a recommendation within a relevant Facebook group, people sign up for its service.
Need help with your SaaS content marketing efforts?
That’s Nectafy’s specialty!
We’ve helped numerous B2B SaaS clients to grow their website traffic, leads, and customers — all through the production of Growth Content.
Schedule some time with our founder, Lance, to see how we can do the same for your company, and start growing your business today.
