Category - Content Marketing

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Natural Language Technology Will Destroy Content Marketing As You Know It
2 minutes, 30 seconds

Natural Language Technology Will Destroy Content Marketing As You Know It

Technology is not a leveller, it’s a force of destruction. Content marketing will never be the same.

How Long Does It Take To Write A Blog Post? A 2,400-Hour Analysis
6 minutes

How Long Does It Take To Write A Blog Post? A 2,400-Hour Analysis

Do you have the time to commit to blogging? We break down the hours you’ll…

August’s Top 10 Mostly-About-Marketing Must-Reads

August’s Top 10 Mostly-About-Marketing Must-Reads

Looking to make your marketing the best it can be? Make sure these articles are…

7 Great Sources For Keyword Research In Inbound Marketing
3 minutes

7 Great Sources For Keyword Research In Inbound Marketing

Ready to knock out your keyword research? Use these seven sources and you’ll be set.

The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]
4 minutes, 13 seconds

The Step You’re Missing Between Creating Buyer Personas & Writing Great Content [Video]

So you’ve created your buyer personas… think you’re ready to start writing content? Not so…

2016 In Review: A Breakdown Of The Inbound Marketing Magic [Infographic]

2016 In Review: A Breakdown Of The Inbound Marketing Magic [Infographic]

What do you do when you’ve got a year worth remembering, some spectacular stats to share, and a little fond reminiscing to do? You create an infographic, of course!

The Secret Behind Landing Page Conversion Rate
3 minutes

The Secret Behind Landing Page Conversion Rate

Interested in improving conversion rates on your landing pages? The changes you need to make…

22 Blog Post Topics People Actually Want To Read About
6 minutes

22 Blog Post Topics People Actually Want To Read About

Content planning have you stumped? Take a look at this all-inclusive list of blog post…

26 Landing Pages Examined & Analyzed, Nectafy-Style
10 minutes

26 Landing Pages Examined & Analyzed, Nectafy-Style

Take a look at what we like and what we’d change on over two dozen…

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6
4 minutes

Understanding Feature, Benefit, & Sales-Based Copy: Writing Stellar Website Copy, Parts 4–6

Understanding the differences between features and benefits is critical—especially for website copy, where you might…