Category - Content Marketing

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The Messy Marketer’s Penultimate Guide To Using Evernote
5 minutes

The Messy Marketer’s Penultimate Guide To Using Evernote

If you’re a messy marketer, this is (almost) everything you need to know to use Evernote without actually having to get organized. It’s changed my life.

4 Ways To Make Writing For The Web Less Complicated

4 Ways To Make Writing For The Web Less Complicated

When it comes to writing for the web, there's a lot of instructional information out…

Does HubSpot Really Work?
5 minutes

Does HubSpot Really Work?

I've watched the content marketing machine at HubSpot with wonder. They seem to have a…

Guess What Your Customers Don’t Care About? (Video)

Guess What Your Customers Don’t Care About? (Video)

It's easy to think that your customer is as excited about your company as you…

Does Your Business Writing Style Have To Be Blah?

Does Your Business Writing Style Have To Be Blah?

An emotional connection with a product, service or brand is necessary for a buyer to…

Your Business Is Not B2B

Your Business Is Not B2B

I don’t care if your business is a B2B, a B2C or a 3CPO. It doesn’t matter. Your business is about people. Here’s why.

How Much Time Should You Spend On Content Marketing? (Video)

How Much Time Should You Spend On Content Marketing? (Video)

You may be shocked to know how much time even very basic content marketing takes.…

Too Scared To Learn Content Marketing? (Video)

Too Scared To Learn Content Marketing? (Video)

If you want to learn content marketing, but you're a little nervous about the results,…

Why Getting Traffic To Your Site Is Costing You Revenue

Why Getting Traffic To Your Site Is Costing You Revenue

A lesson learned over oatmeal with walnuts which indirectly involves the Red Sox.

Page One Google Scam & You (Video)

Page One Google Scam & You (Video)

Ever get a call promising to put you on "page one of Google"? Sounds pretty…