That’s where we come in.
We make sure that you know who you’re trying to talk to.
If you’re just talking to the masses, your content will be only mildly effective. But, if you get laser-focused on two or three “people” that you want to talk to, your ideal customers, your content will do a much better job at generating leads. We call these “buyer personas,” which sounds a lot fancier than it really is. It just means that you define—in as much detail as you can—a fictitious, ideal client. Of course, you’ll use generalizations, but the exercise itself helps you stay focused on topics that matter.
We help you talk about the right things.
We’ve found that it’s all too easy for a company to go off the rails writing about topics that don’t really matter to their buyer personas. We won’t let that happen to you.
We help you stay on target.
We’ll produce a writing calendar, and help you determine the best topics to write about. Those are the topics that your buyer personas are actually searching for. As you address the issues and questions on their mind, you’re building trust.
We bring out your best.
We readily admit that we’re not an expert in your field. You are. And your colleagues and/or employees. But, your team is already maxed out on their capacity. We merge the best of both worlds—your expertise and our writing and content creation skills. Our team is a great mix of creative writers and experienced journalists. We help you get all of the great information that you have internally out to your customer base.
We represent your voice.
It’s critical that you have a company voice, a distinct opinion and sound that sets you apart from the dull competition. So, we’re not in the business of just cranking out keyword content. No way. Instead, we’ll help you educate your customers in a way that’s consistent with your brand. If you’re still trying to figure out your brand’s voice, don’t worry, we can help you do that, too.
We scale with your content needs.
Once you are creating effective blog posts, you may decide you’re ready to produce more complex content, like ebooks, white papers, guides, and so forth. We’re able to help you create those with the same fastidious attention to detail. (Yes, I did just use the word, “fastidious.”)
We make content creation easy and fun.
I’m just going to bet that right now, if you had to describe creating content for your inbound marketing efforts, you would not use the word “fun.” But it can be. When you have a team working with you who is eager to help you succeed and has the ability to pull off what you’ve only wished about to this point, making great content is actually enjoyable.