June’s Top 3 Mostly-About-Marketing Must-Reads
It’s almost summer, so it’s time to heat up the grill and get fired up about your inbound marketing (and your food)! Whether you’re looking for a new perspective on marketing or simply want to be entertained, you’ve come to the right place. Here are three solid articles (okay, one’s actually a video) to inspire you this June.
I think storytelling will be relevant for much longer than five years, because it succeeds where other methods of writing fall short: people remember stories. Especially in today’s world of marketing, it’s easy to get lost in the pressure of churning out content and forget the real reason for writing it in the first place—to connect with people. Storytelling, the art of emotionally connecting with people by sharing an experience, is the skill that differentiates okay businesses from amazing ones. “Stories make ideas stick. Stories help us persuade.” What stories are you telling?
While this one isn’t technically an article, it’s still invaluable to your marketing. Brian Dean is the best at getting genuine, helpful articles to rank at the top of Google. This video really simplifies on-page SEO in 2017 with nine tips anyone can implement, and it’s definitely a must-watch for your company.
Awkward, time-wasting, and usually boring, meetings tend to be on many people’s list of “Things I Don’t Like.” This article tells how 12 companies are challenging the way meetings are viewed—and even making them fun! My favorite example of a not-so-normal meeting rule? Team members who show up late have to sing for the group.
Are there any articles we should add to the list? We want to know about them! Leave a comment below, or give us a tweet @nectafy. We look forward to hearing from you!