4 Reasons Why Online Video Marketing Works (Video)

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Video works for online marketing.

And the reasons are as clear as the nose on your face.

I was inspired to shoot this video after reading this article at Forbes.com about the power of video. They referenced these 4 components, researched by Susan Weinschenk at the Weinschenk Institute, that explain why people are so drawn to watching video. I’ve personally found that I get much better response from users to my videos than similar content that’s just written out.

There are plenty more reasons why video is a fantastic tool for online marketing, but I’m going to save that for another video. One thing that I always want to accomplish with my videos is to focus in on ONE thing and not do the “shotgun” approach to video. That’s much more effective.

So, what are the 4 reasons? Haha. You’ll have to watch the video. (Plus, I know you want to click just to see why I’m turned backwards here. And it’s not to show off that crazy hair.)