What I Learned At Wendy’s About Option Overload [Video]
What could fast food possibly teach me about online marketing? Watch this to find out. (I can make any situation a learning experience!)
If you’d rather read than watch the video, the complete transcription is below.
This weekend, I took my family camping. And while I would love to talk about camping, I would really rather talk about what I experienced in Wendy’s.
It was this: They have one of these very cool, computerized Coke dispensers. And what I noticed is that they gave you a ton of choices. Probably, I don’t know, three rows of five each—so, 15 choices—for the user to try to touch and figure out how to make this thing work.
Well, what I discovered is what web experience experts have already figured out—it’s that when you give somebody too many options, it completely bogs the process down.
On your website, don’t give 15 different things on your homepage. Don’t use a slider with 15 things sliding across it, because you’re basically putting the burden on the user. Instead, think through, “What are the 2-3 things that I want to give that user an option to do?” And make it really clear what path that they need to go down.
OK, some other day I’m going to tell you about my camping experience in a yurt and how cool that was, but today I want you to focus on choices—keep it simple.