I started my first web design company in 1996 in Atlanta, Georgia. The internet was still a novelty then, and I had decided that I could learn how to build sites.
I bought a book called “Teach Yourself HTML in 24 Hours” and I dove in. Man, those were the days.
I think the intent of the authors was that you were supposed to do a lesson a day and in 24 days you’d be all the way through the book, but I was so excited, I worked straight through it. I built a site for my company and opened for business. To say I’ve learned a lot since then would be an understatement! It’s been a wonderful journey, though, and I love sharing those insights to help other businesses “make it” online.
I’m a teacher at heart.
I love helping those around me become the absolute best they can be. I believe that I have the ability to recognize and develop potential in people when they don’t have a clue about it at all.
I’m a team player, but I absolutely don’t mind being in front of the pack. Pioneers are rarely in the middle of the crowd. Actually, they usually don’t know or care where the crowd is.
I think that’s partly why I love helping businesses market themselves online. I love to help them break out of stagnation and the clutter of the internet and finally grasp their potential online. Nothing excites me more in business than when one of my clients really “gets it” and experiences success!
I love learning.
I think that’s why I love teaching. It’s a conduit for empowering others.
If I’m not working on Nectafy, you might find me playing my guitar or piano and singing my lungs out to a song from the musical “Big River” or some gospel tune.
I’m a recent enthusiastic novice at camping. Yes, that could change after a few more trips, but humor me.
I like reading books (but only if they have “How To” in the title).
Journaling in my Moleskine notebooks is a daily routine and retreat. Get fired up talking about philosophy, spirituality, and life. Love Jesus and his teachings, but I’m not a fan of “religion”. Don’t know a ton about TV or movies, but my family and I do watch an awful lot of Chopped and SharkTank, and of course, our New England Patriots!
More than the business stuff I do, I mostly want to be known as Jenny’s husband, Ellie, Micah & Anna’s dad, and an all-out follower of Jesus.
My goal is to make sure that everything about my company always reflects those priorities. I want to treat every person I meet in such a way that I would want to be treated. I refuse to pursue anything that is unethical, questionable, or just doesn’t “sit right” with my insides, if you know what I mean. That’s a big deal to me.
I’m a transplant to New England, and I absolutely love it! Especially in the fall, of course.
The winter? Well, let’s just say that it develops my character.
P.S. Sorry, I feel like I’ve done all the talking. How about you? Have anything in common with me?
I wrote my first book when I was 12. Well… it never actually got published, but it was a solid 50-page fiction manuscript about the (mis)adventures of a blind girl named Carol. I used a typewriter to type it at the dining room table, and I even sent it to a publisher, from whom I got a polite note saying thank you, but we don’t publish works written by children (masterful though they may be).
The point is, I’ve always identified myself as a writer in one way or another. It was only natural, then, that reading was also a significant part of my life. In fact, reading was what led me to the world of publishing. At one point I found myself reading a mystery novel where the characters worked at a publishing house, and it was like a light bulb went off in my head! (At the time, I wasn’t really aware of publishing as an industry, much less a career.) I can get a job reading and writing?! Sign me up!
I loved working in the editorial departments of various publishing houses and did so for many years, but my position as a writer here at Nectafy is even more up my alley. I get to use my writing skills to help people, which is something I’ve always enjoyed doing. For years I’d been helping friends and family with various writing needs. Having trouble with that college essay? Sure, let’s do it together! Difficulty writing a cover letter? Let’s have a look… I’m thrilled to able to do what I love for a company like Nectafy, which is helping people with content creation and marketing needs every day.
Outside of work, I spend most of my time with my husband and my teenage daughter. We live in Connecticut and have some extended family as well as many good friends here, since we’ve been here for 16 years! We like to take day and weekend trips together around New England as well as longer trips in the summer. I’m also a little bit of a hobbyist videographer (which essentially means I like to make short, fun videos whenever the mood strikes) and an avid walker. Give me a good podcast to listen to and I’ll walk anywhere, for any amount of time.
My personality test also tells me I’m motivated and inspired by being around people, so I’m always pleased to make new connections. Feel free to drop me a line at firstname.lastname@example.org anytime. Talk to you soon!
Starting around the age of nine, I used to frequently get in trouble after bedtime. Each night, my mother would come in to my room to say goodnight to me. She’d kiss my head, walk to the door, switch off the light, say goodnight, and quietly shut my door, and then, my adventures would begin. Perhaps most children would creep out of their beds to munch on a snack they stashed in their closet, get lost in a few chapters of a book, paint fingernails, or maybe defeat just one more level of a video game. Not me. If you were able to peer into my room after my mother closed the door, you’d see me tear off the covers and tiptoe to the desk, bookcase, closet, or anyplace that held “stuff.” My eyes would furiously scan the space, and then I’d begin my late night adventure: reorganizing.
That is one thing that brings me to Nectafy. Not my former skill of silently cleaning my room unbeknownst to my parents, but organization. I schedule phone chats and meetings, handle e-mail correspondence, write articles, and whatever else Lance thinks of for me! The second thing that brings me to Nectafy, is actually not a thing, but a sweet baby boy. Upon finding out I was expecting a child, I immediately looked into stay-at-home jobs. I prayed for months, and when I thought that nothing was coming my way, my husband came home one afternoon telling me about a possibility of working for Lance out of our home. And here I am!
Now that you know about my role at Nectafy, here is a little snapshot of the rest of my life. I’ve been married to my wonderful husband for three years, and as I mentioned earlier, we are soaking in every moment we can with our son. Currently we make our home in Massachusetts and are surrounded by our parents, siblings, and a multitude of cousins. We thoroughly enjoy all things outdoors: gardening, walks, camping, fishing, hiking, picnicking, and kayaking, amongst many other things.
Personally, I find much pleasure in cooking and baking, organizing my home (but you already knew that), horseback riding, crafting and home decorating (Pinterest, anyone?), and reading a great book. The most important thing you should know about me, though, is that I surrendered my life to God as a high school senior and have made it my goal and passion to live and love more like Jesus Christ with each passing day. The transformation that has occurred in me blows me away when I reflect on the past eight years, and it amazes me to know that God still has much planned for me.
That’s just a little bit about me. I hope I have the opportunity to learn a little bit about you!
For me, being a writer and an editor is a natural outpouring of being an observer. Organizing and translating things I see into clear, compelling ideas is a gift I’m thankful for, and I’m pretty lucky to do that every day at Nectafy and call it my job.
When I’m not learning more about a new idea, putting together an article, or looking up entries in a style book, I’m spending time with my husband, Aaron, who is a talented filmmaker, and our boys, Shepherd and Wilder. We live in a little house on the Nebraska prairie (but we’re only about 20 minutes from Lincoln, our state’s capital).
When I’m not working on a project at home, you can probably find me at a Nebraska Cornhuskers game or on a country road scouting abandoned barns or century-old churches to photograph. Likes and loves include: Jesus, camping, travel, photography, decorating our home, and reading. I enjoy learning about (almost) everything, and I’m always trying to learn more about myself and the people around me, which explains why I’m oddly obsessed with personality tests—the Enneagram and StrengthsFinder are two of my favorites.
I’m glad I could introduce myself. Now tell me about you (and if you love personality tests, too!)
I don’t like advertising. Commercials interrupt your favorite show, and junk mail buries the postcard you’ve been waiting for. It’s annoying and invasive as a consumer, and expensive as an advertiser.
So it was exciting when the advertising and marketing world flipped on its head.
I remember being in college and the curriculum couldn’t keep up with the pace of change. Can you imagine a marketing class focusing on print media instead of Twitter? Or tracking marketing results without a mention of Google Analytics? I knew this was a monumental shift in the industry and wanted to be a part of it.
I started a marketing company when I graduated, but really had no idea what I was doing. Around this time is when I first met Lance, the founder of Nectafy, and we exchanged ideas and partnered to help a number of companies embrace the newer side of marketing. I learned on the fly and my big epiphany was this: inbound marketing allows you to attract customers on their own terms, whereas traditional advertising attempts to attract them on your terms by disrupting whatever your customers are doing (watching TV, reading the paper, or checking the mail).
About a year after college, I packed up from Boston headed for San Diego, California. I worked as a marketing copywriter at a large, publicly traded company, then became a marketing manager at a startup. All those questions that may be running through your head now went through mine: How can we grow leads? How can I prove this tactic is leading to sales? The answers always led back to inbound marketing as the right way to grow a business without throwing money into the wind.
OK, that’s enough shop talk. I do have a life. I’m lucky to live in sunny southern California where it’s more comfortable outside than in, and I spend my free time at the beach, on the volleyball or basketball court, swimming and body surfing, and grilling. I also love to play my banjo (although poorly), cook (also poorly), travel, and hang out with my friends. Above all, my family is most important to me.
Tell me a bit about yourself when you get a chance (@henryoloughlin on Twitter).
At a very early age, I developed an interest for content creation. Back then, it was by way of drafting and illustrating tall tales on scrap paper, writing, directing, and starring in my very own plays (that my poor family had to sit through on an all-too-often basis), and making up songs with my cousins and recording them on our 1990s tape recorder. Looking back, it appears that I also liked being the center of attention!
But these days, I prefer to stay behind the scenes. Those interests I had as a little girl have since transformed into a passion for marketing, as I love to exercise my creative juices, tell a story, and get people excited about what it is they’re reading or experiencing.
I also love to ensure that everything I do, whether personally or professionally, is seen out from start to finish. I get pretty enthusiastic about making sure things are organized, and I believe in constantly challenging myself to embrace new learning experiences.
I couldn’t be more thrilled to be able to get to do what I love every single day. As Nectafy’s inbound marketing coordinator, I get to satisfy my desire of telling stories by assisting the team with content creation, while applying my project management skills to guarantee that all the pieces of our clients’ inbound marketing puzzle fit perfectly and are completed on time. It’s a win-win!
In my personal life, I’m passionate about spending time with my fiancé, family, and friends, enjoying all that the beautiful Hudson Valley region of New York has to offer. I love to travel when time allows (especially to my happy place on the tiny island of Isla Mujeres, Mexico), exercise outdoors, read a good book, and host dinner parties, and you can find me in my kitchen many nights a week cooking meals with a healthy twist.
Please feel free to contact me any time to chat (email@example.com) – I love meeting new people!
I love to write. It doesn’t matter if I’m writing an article, crafting a book, or carefully phrasing an email—playing with words gets me excited. I wrote my first book when I was 12, called Leona. The main character was a girl living in the Dust Bowl in the 1930s, loosely based on my great-grandmother (not surprisingly named Leona!).
I love using a thesaurus, and hardly a week goes by that I don’t consult with it. I find that alliterations are always arrestingly alluring, and I enjoy figuring out ways to make them as long and catchy as possible.
I love to write songs that make people think. It’s interesting to me how different songs can resonate with different people, and influence how people feel.
I love making videos for the Nectafy blog, and have learned a lot about video editing simply by trying things. I enjoy making a good edit, adding a goofy snippet, or meeting the challenge of getting right to the point.
I love to blog. I’ve been blogging for years, posting songs, stories, poems, and anything else I can come up with! It’s been a great creative outlet for much of my life.
I’m a follower of Jesus Christ, who loved me enough to die for me and fills my life with wonder.
I love Nectafy. I’ve learned so much about writing effectively, using video as a means to answer people’s questions, and what running inbound marketing smoothly actually entails. I’ve acquired new skills that I never thought I’d possess and absorbed new ideas I didn’t know existed. Want to know the part I adore? Every other person on the Nectafy team is doing the very same thing, and we’re having a rip-roarin’ good time of it.