Lance Cummins

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I’ve decided that it’s time that Nectafy changes gears and heads in an entirely new direction for us, a more personal direction.

Here’s the thing that hits fractional CMOs hardest: In the corporate world, you own strategy. Execution is for the teams. Content creation, social posts, email campaigns, ads. They handle the tactics while you evaluate the results from afar.

Lance gives a behind-the-scenes tour of his video studio setup, focusing on his teleprompter rig and the gear that makes his recording space work.

For about ten years, maybe longer, we have been deeply involved with HubSpot.