Marketing Statistics | October’s Top Mostly-About-Marketing Must-Reads


Happy October! It’s that must-reads time of month again and we’ve gathered five information-packed articles for you to learn from. This month’s focus is marketing statistics—arranged in visually appealing infographics!

1. The State of Content Marketing in 2017: Stats & Figures [Infographic]

Written By Martina Stricak At IMPACT


Content still plays a gargantuan role in marketing and these statistics definitely prove it. Sixty-three percent of B2B marketers are extremely or very committed to content marketing, with 62% finding themselves more successful with content marketing compared to the year before. What does this mean? It’s time for you to face content head-on!

2. The Preeminent List of Email Marketing Stats

Written By Delivra


Check out the whopping number of statistics for email marketing. This infographic is full of inspiration, like: “Email is 40 times more effective at acquiring new customers than Facebook or Twitter.” If that ain’t proof enough for you to double-down on your email strategy, I don’t know what is!

3. Social Media Platform Stats 2017 [Infographic]

Written By Emily DiGrazio At Social Fire Media

marketing-must-readsThese insightful stats will help you determine where your persona is spending their time on social. Don’t just post on a social platform because it’s there—read this infographic so you can spend your time in the right place.

4. 25+ Stats That Prove 2017 Is The Year Of Video Marketing – infographic

Written By Digital Information World

marketing-must-readsWe all know video is important, but did you know 78% of people watch videos online every week, with 55% watching videos every day? If you’re still not bought in, take a look at these staggering statistics and, for goodness’ sake, create some videos!

5. 10 Visual Marketing Statistics for 2017 [Infographic]

Written By Irfan Ahmad At Social Media Today

marketing-must-readsThirty-five percent of marketers stated they use stock photos most frequently for visual, but only 7.6% of marketers said that stock photos have the biggest impact. There’s a lot to learn from these numbers! Take a look at this “Visual Marketing Statistics” infographic to get a good grip on what truly packs the punch when it comes to visuals in marketing.

Have you come across any stats you’d like to share? We’d be walking on air if you let us know in the comments section below. Rather tweet it? We’d love to talk @nectafy.